How do you find Europe’s most adventurous explorers?

In this PR stunt we put a Ford Explorer on top of the world’s tallest climbing tower then challenged intrepid explorers from across Europe to climb it.

The fastest climber won the car!

Campaign reach

1.6 million+ impressions

250,000+ views

21,000+ engagements

Earned media

88 pieces of coverage

Total reach of 6.7million+

Social | PR