How do you find Europe’s most adventurous explorers?

In this PR stunt we put a Ford Explorer on top of the world’s tallest climbing tower then challenged intrepid explorers from across Europe to climb it.

The fastest climber won the car!

Earned media

88 pieces of coverage

Total reach of 6.7million+

Campaign reach

1.6 million+ impressions

245,000+ views

21,000+ engagements

Social | PR