Great Britain. Home of Amazing Moments

This global, social-first campaign helped Visit Britain attract a record-breaking number of international visitors to the UK.

We invited influencers from around the world to share their unforgettable #OMGB moments, then amplified their content across the entire campaign.

The hashtag soon took off, and today, there are over 230,000 #OMGB posts on Instagram alone.

Social | Digital | Print | TV

Photography by: Peter Beavis & Influencers

Film directed by: Thomas Bryant