Great Britain. Home of Amazing Moments

This social first, global campaign helped Visit Britain reach record breaking numbers of visitors to the UK.

We invited influencers from around the world to share their #OMGB moments then used their content across our campaign.

The hashtag soon took off and there’s now over 230,000 #OMGB posts on Instagram alone.

Social | Digital | OOH | Print | TV

Photography by: Peter Beavis & Influencers

Film directed by: Thomas Bryant