Nothing comes between Pepsi and a movie

Pepsi wanted to become an integral part of the movie-watching experience. To do that, we created a bold, cinematic platform to make people think movies, think Pepsi.

TV ads showed iconic movie moments disrupted by real-life annoyances, while in cinemas, we surprised audiences by turning the typical "turn off your phone" reminder into a fake movie trailer - abruptly interrupted by a phone ringing in the theatre.

Since launching the ‘Movie Time’ platform, Pepsi has extended the campaign across Europe, interrupting even more movie moments.

TV | Cinema | Social

Directed by Marcin Dubiniek