Redefining abuse.

Home Office research found that abuse within some teen relationships had become normalised; Some kids didn’t consider what they were doing, or what they were going through to be anything other than normal, everyday behaviour.

Our hard hitting campaign showed teenagers exactly what abuse looks like, and asked them if they recognise themselves in what they see.

The campaign started a national debate across every media channel with everyone from the Prime Minister to ITV’s Loose Women talking about it.

Awards

D&AD In book

British Arrows Best TV Commercial - Bronze

British Arrows Public Service Advertising - Bronze

TV | Social | Print | Radio

Directed by Top Boy director Yann Demange