Taking the Piss

Land Rover are sponsors of rugby at a grassroots level. So in order to stand out from O2’s high-profile sponsorship of the England squad, we created an online film starring rugby star Josh Lewsey that generated plenty of controversy. 

The film generated so much buzz it was broadcast in full on BBC’s Football Focus, prompting a two-minute debate, and later aired on Sky Sports’ Soccer AM, earning lots of free national airtime.

AWARDS

International Automotive Advertising Awards Gold